7/8/2023 0 Comments Lego digital designer ipadIt is really about this entire digital ecosystem and creating that future. So, it's less about just creating an e-commerce store or an online store. "The entire Lego ecosystem is actually, I think, only at the beginning. Lego reported double-digit consumer sales growth in China, Asia-Pacific, Europe, and the Americas, and operating profit for the group reached 3.9 billion Danish krone for the first half, up 11% on 2019.īut despite the leaps in technology, Lego's digital transformation is at a relatively early stage, Christiansen said. ![]() "We've actually been investing quite a bit in … longer-term initiatives around strengthening our product portfolio, making it more diverse, touching more passion points (at) different ages, adding more technology," he told CNBC by phone. The company's revenue grew 7% to 15.7 billion Danish krone ($2.46 billion) in the six months to June 30, compared to the same period last year, which Christiansen said was due to investments in products, e-commerce, and brand paying off. Personal Loans for 670 Credit Score or Lower ![]() Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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